Power Lunch - A gathering of co-workers or of mostly young male corporate douches (see yuppies) for a 3-hour lunch on the clock that includes such things as a motorcade of Lexus and BMW automobiles, motivational speakers, cheers, steak, and talk about something like the “bottom line” or bonuses or something. Supposedly a motivational event, but usually turns out to be a feast of gluttony and ruined neckties. Newly motivated and encouraged participants are expected to go back to the office and make phone calls and fire off emails and achieve results, but most usually end up at a local boozer and get tanked before happy hour even starts.
WAH has always been about getting cool, ambitious girls together under one roof to chat business, ideas and #goals. Power Lunches are held on different topics each month, from product development to building your business empire. Aspiring #girlbosses can learn from the best, with a panel of some of the most influential or up-and-coming players in the beauty business. This month we were talking beauty tech – how to build your own app and how to integrate tech into your business plan.
Our very own boss babe Sharmadean Reid hosted the talk, joined by four experts in creating beauty apps and digital content:
Gemma Bellman (@GemmaBellman @BeautySpotterUK) – Gemma quit her job in investment banking to build her app Beauty Spotter, an innovative way of discovering salons and stylists that allows you to view their previous work and reviews before booking. Genius!
Kim Boutin (@D_V_T_K) – Kim previously worked as Digital Art Director at Kenzo before setting up her own business, London-based creative studio DVTK. DVTK offer services in UI and 3D design – check out okgrl to really get a sense of how DREAMY their work is!
Jamila Robertson (@JamilaTSJ @Slappldn) – Jamila recently founded Slapp, a beauty app that allows users to find their ideal shade or make up product, no matter where they live. Slapp launches in September!
Jenna Harris (Metix app) – Jenna also represents the up-and-coming #girlbosses, having founded Metix App in 2015. This beauty app allows you to buy products from MUA, celebrity or blogger uploads. No more “OMG where is that lipstick from? I NEEEEEDDD!”, you can just buy straight from the pic!
If you missed the May Power Lunch, you can still watch the whole event through Facebook by clicking here! Don't worry, we got your back girl! Below are some key quotes from the night to get your fix of beauty app business inspo!
“Apps aren’t essential for every business; you know your business model so don’t get swayed by what everyone else is doing” – Sharmadean Reid
“Be open to let your idea evolve to what the consumer wants, no matter how much you loved the original” – Jenna, Metix app
“Go through apps you have on your phone and look at the smallest details, use that to get ideas of what you do and don’t want” – Jamila, Slapp
“It’s so valuable to have a demo to show your target consumer so that you can get a feel for whether your idea works or not” – Gemma Bellman
“You can’t want these things and not put 100% into them, you need to be so focussed on your project” – Sharmadean Reid
WAH Power Lunches get down to the details you really want to know, with honest, real answers from those who have been there and done it themselves. All the questions you’ve always wanted to ask, from set-up costs to paying developers and creating water-tight business plans, will be answered! Don't be shy!!