WAH London nail care line is a full stand-alone range created by Sharmadean Reid of the infamous WAH Nails salon, founded in Dalston. Taking its inspiration from a unique blend of fashion, street style, art and technology, WAH London has created everything you need to perform nail art and nail care at home.
Inspired by wide ranging influences, colours are named after song lyrics, artworks and current slang phrases used by our international WAH Crew.
A suit-all-skintones Barbie-esque pink is called NO NAILS NO LIFE after a former intern used the phrase on the subject line of her job application, while a deep vampy red is named COUGAR/JAGUAR after a popular YouTube clip of a female Jamaican chat show host.
The highlight of the colour collection is the range of lilacs that have become the signature hue for the WAH salon. LATE NIGHTS has an intense matte metallic finish, named so after the RnB singer, Jeremih’s, mixtape (on regular replay while creating colour moodboards) while a pop lilac is called MATING SURFACES after a painting by one of Sharmadean’s fave artists, Ed Ruscha.
Encompassing a full rainbow, the 34 nail colours created have all been individually inspired, referenced, and briefed to create a spectrum of fashion forward styles.
The signature tool used by the nail artists of the WAH Nails salon, the NAIL ART PEN is indispensable for creating infinite artworks on your nails. It has a double function; pull the cap off and you have a pen nib, filled with intense pigment specifically designed for nail art pen use, unscrew the lid and you find a thin striper brush inside. The pen nib allows for drawing squiggles, letters and freehand art while the striper gives you perfect graphic lines. The nail pen range is one of the biggest on the market with 14 different colours chosen for their use in WAH’s most popular designs.
Perfecting the press on nail was key for us as ready made nails are usually only available in limited designs with just harsh glue. The WAH London PRESS ON NAILS come with a strong adhesive flexible glue tab that ensures secure and long lasting wear with no damage to the nails. There are 6 designs to choose from with two standout styles being collaborative efforts with our friends from NYC and LA. Madeline Poole is an internationally renowned nail artist, who creates work for all your favourite fashion brands. She is one of our BFFs in the nail world and we are excited to bring you her legendary “Frog Poole” design straight from her studio to your fingertips. Gordon Stevenson AKA Baron Von Fancy is our New York pal and honorary WAH Boy. He has created art that has blown our minds with its crazy colour and sassy vibe and we are excited at being able to wear his art on our own mini canvasses.
Nail tools are your essential weapons for ensuring well maintained nails. We developed our gold tool set with your dressing table in mind as well as your cuticles. The CUTICLE PUSHER lifts that annoying dead skin that sticks to your nail bed and prepares it for elimination. Use the CUTICLE NIPPER to cut it off if they're particularly bad, or just our bestselling BUFFING BLOCK if they're minor. And when you've painted your nails and got a little bit heavy handed with the polish, our CLEAN UP BRUSH will give you that perfect finished look around your nail.
Sometimes you just want the work done for you and thats where our NAIL EDIT KITS come in. Summing up the mood with a nifty box of nail polishes and nail art, we give you the basics to get started in your designs. Our DREAMY DAYS kit is inspired by festival season and features palm tree and peace sign stickers. Our LIQUID METAL kit is super futuristic and gives you all your need to be a modern day Barbarella. And when you've unpacked your kit, you have a pretty sweet clear reusable box to keep all your WAH goodies in.